Ecobank Tanzania Seduces Customers with Prizes

Within the increasingly competitive banking sector in Tanzania, banks aggressively seduce clients with innovative products and services as well as prizes.

Ecobank Tanzania’s commitment to reward its clients’ loyalty plays a crucial part in the bank’s intention to deliver a great customer service experience together with innovating products and services.

Targeting the public including individuals, sole proprietors and SME customer, Ecobank’s promotion started in June 2012 running to the end of the year. It recently concluded the ‘Win Big with Ecobank’ promotion, by awarding one if its clients with a Hyundai Tucson ix35 SUV.

With deposits as low as TZS 100,000 (USD 62), Ecobank customers were entered in the monthly draw. This saw them rewarded with other additional prizes every month; Ipads, laptops, fully paid holiday tickets and shopping vouchers.

In Dar es Salaam on 03 February 2013 in conjunction with the Chinese New Year celebrations, Ecobank Tanzania introduced new products to promote Sino-Tanzanian Trade.

Ecobank Tanzania is part of the Ecobank Group, present in 35 countries including 33 African countries, and a distribution network of approximately 1,200 branches and over 1,500 ATMs.

The bank strives to be a one-stop service bank in the Sub-Saharan African region. It provides a full range of products and services including investment banking, commercial trade, business and personal banking.

Ecobank Prize
Ecobank Tanzania MD Enoch OSEI-SAFO (left) handing the keys of the
Hyundai Tucson ix35 to the lucky winner

Because of its innovative and widespread product, Ecobank prides itself with several international certifications and awards. Some of the most recent include Best Bank of the Year in 11 countries for two consecutive years (2009 and 2010, London), First Brand Bank (2009, sub-Saharan Africa) and African Bank of the Year (2009, Istanbul).