Former Apple CEO, John Sculley has co-founded a new smartphone brand, Obi Mobiles, which he plans to launch in Tanzania and other East African countries after signing IT distributor, DESPEC, as its exclusive regional channel partner.
According to reports, the mobile firm will introduce its line of Obi devices during Q1 of 2015 and is projecting to capture 5% of the market by the end of the year.
According to Mr. Sculley, the Africa market presents a new opportunity to expand the firm’s international brand to a new market
“The African markets present a huge opportunity for new smartphone devices, with a growing population of technology- and fashion-savvy youth,” he said, “We are charting out our entry in to the East Africa market currently, and aim to rapidly grow in the region by forging synergies with effective channel partners.”
Obi Mobiles is headquartered in Singapore and was launched in April 2014 with an aggressively rapid international expansion plan to attract and target young consumers.