Campaign To Increase Tanzania Tourism From New Markets

In line with the International Marketing Strategy for 2013-2018 to promote Tanzania as a prime tourism destination, Tanzania Tourist Board (TTB) met with 56 tour operators from Kilimanjaro Association of Tour Operators (KIATO).

The discussion was centered on developing a marketing campaign in order to attract tourists from emerging countries such as China, India, Russia, Turkey, and the Gulf countries.  

Geoffrey Mena, the TTB marketing manager,  motivated KIATO tour operators to promote Tanzania in line with International Marketing Strategy and to appeal to their international partners to consider Tanzania as a tourism destination for getting away from the crowds and “one of the most beautiful countries in the world, inhabited by friendly and warm-hearted people.”

The Tanzania tourism industry continues to grow, bringing USD 1.7 million  to the government budget in 2012 and reaching over 1 million tourists annually.

Among the targeted countries, tourism from China has almost tripled over the last year, amounting to 13,000 visitors in 2013.

The five year International Marketing Strategy, which is expected to further increase the influx of tourists, was created through a partnership between the Tanzania Tourist Board (TTB) worked together with the Tourism Confederation of Tanzania (TCT), who worked together to create the program with financial support from the Business Environment Strengthening Programme for Tanzania Advocacy Component (BEST AC).