China and Tanzania Develop Programs to Boost Tourism

A committment by China Travel Service (Hong Kong) Limited as well as the Tanzania International Tourism Marketing Strategy are two recent measures that will boost tourism in Tanzania over the coming years. 

Chairperson Zhang Xuewu of China Travel Service (Hong Kong) Limited (CTS) met with Prime Minister Mizengo Pinda on October 21 in China to discuss his firm’s commitment to increasing Chinese tourists in Tanzania by 10,000 per year. 

CTS is China’s largest travel group. It is a state owned enterprise involved in tourism, industrial investment, real-estate, and logistics trade. 

In their meeting, Mr. Xuewu and Prime Minister Pinda discussed Chinese Travel Agents promoting Tanzania as a safari destination, as well as the possibility of CTS investing in a hotel, golf courses, and a travel branch in Tanzania.  

The Tanzanian marketing strategy was developed by the Tanzania Tourist Board (TTB) and the Tourism Confederation of Tanzania (TCT) in late September, with the aim of increasing tourism from North American and European countries, Asia, and Australia.

TTB and TCT held meetings with delegates from several embassies to ensure they have proper information on Tanzania’s tourism sector, and that they will promote tourism through their embassy programs.

They are also meeting with government institutions, private sector players, and media houses in different regions to provide these key stakeholders with information and guidance on how to market tourism more effectively.

CTS’s commitment to Tanzania will begin in 2014 and span three years, while TTB and TCT marketing strategy is a five year plan.