Swahili International Tourism Expo & Investment Forum: 11th-13th October 2024, Dar es Salaam

S!TE Swahili Tourism Expo & Investment Forum 2024

The 8th edition of the Swahili International Tourism Expo (S!TE) will take place from 11th to 13th October 2024 in Dar-es-Salaam at the Mlimani City Conference Centre.

The event, organized by the Tanzania Tourist Board (TTB), is a premier platform for promoting inbound and outbound travel to and within Africa, with a focus on investment opportunities in the tourism sector.

A Hub for Tourism Investment and Networking

S!TE 2024 will bring together tourism and travel professionals from across the globe, aiming to promote Tanzania’s tourism industry to international markets while facilitating business linkages between companies in Tanzania, Eastern, and Central Africa, and tourism firms from around the world. The expo is designed as a business networking event, with additional social elements that attract local communities, families, and tourism experts.

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Event Highlights and Programs

This year’s expo will feature several dynamic programs tailored to maximize the professional success of participants:

  1. Tourism Expo, Seminars, and Hosted Buyers’ Program
    S!TE 2024 offers exhibitors the chance to connect with key vendors and stakeholders from the Tanzania and regional tourism industry, offering seminars and a well-managed hosted buyers’ program to facilitate meaningful business connections.
  2. Familiarization Trips
    Special post-event familiarization trips are arranged for buyers, taking them to select destinations across Tanzania to experience firsthand the country’s rich tourism offerings.
  3. Exhibition
    The exhibition space will allow participants to showcase their services and products, connecting them with local and international tourism companies.
  4. Exhibitor & Agent B2B Meetings
    Pre-scheduled B2B meetings will give participants the chance to optimize their time, facilitating networking opportunities and appointments based on specific business needs.
  5. Speed Networking
    A unique speed networking session will provide participants with rapid business introductions, enabling them to engage with multiple professionals in a short period. Held in a state-of-the-art venue, this session is one of the expo’s highlights, allowing participants to exchange business cards and build lasting relationships.
  6. Investment Forums
    Investors and business owners will have the opportunity to explore investment forums, focusing on growth opportunities in Tanzania’s tourism sector.
  7. Cultural Village & Live Performances
    A Cultural Village will showcase traditional music and dance performances throughout the event, offering attendees a lively and immersive experience of Tanzania’s rich cultural heritage.
  8. Nyama Choma and Wine Festival
    The Nyama Choma and Wine Festival will provide a delightful culinary experience, celebrating Tanzanian cuisine with barbecued meats and wine tasting.

A Gateway for Global Participants

The S!TE expo is open to a wide range of participants, including:

  • Airlines & Travel Agents
  • Tour Operators
  • Safari & Mountain Lodges
  • Hotels & Resorts
  • Eco-tourism Camps
  • Online Travel Portals
  • Theme & Amusement Parks
  • Travel Insurance Services
  • Financial Institutions & Educational Services
  • Tourism Authorities & Associations
  • Social Media Bloggers
  • Advertising Media Agencies

S!TE 2024 is a unique event for tourism professionals and investors seeking to engage in one of Africa’s fastest-growing tourism markets. With over 200 exhibitors and 3,000 visitors expected, participants will gain exclusive insights into investment opportunities while forming meaningful connections with industry leaders from around the world.

For more information, including registration details, exhibition opportunities, and sponsorship options, visit the official S!TE website: https://site.tanzaniatourism.go.tz.

Event Details:

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Organizer: Tanzania Tourist Board (TTB)

Dates: 11th – 13th October 2024

Venue: Mlimani City Conference Centre, Dar-es-Salaam, Tanzania

Want to know more about Tourism in Tanzania? Our free overview of the Tanzania Business and Investment Guide 2026 covers Tourism, plus key sectors and investment opportunities. The complete 141-page edition includes policies, taxation, key regulations, full macroeconomic data, and sources, and is also available at no cost upon completion of a short form.

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