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Tanzania Shines at Berlin Travel Trade Show

March 14, 2014
1 minute read

The Tanzania stand at the ongoing ITB Berlin, the World’s Leading Travel Trade Show, attracted hundreds of tourists, travel agents and other tourism stakeholders.

The flow of visitors at the stand were looking for various information regarding Tanzanian tourist attractions, bringing hope that Tanzania will receive more tourists from Germany in the near future.

Tanzania is represented this year at ITB by more than eight Government Institutions and 53 exhibiting companies from the private sector, lead by the Minister for Natural Resources and Tourism, Hon. Lazaro Nyalandu.

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Germany is Tanzania’s fourth largest source market, after United Kingdom, USA and Italy, with more than 36,000 tourist arrivals in 2012.

Tanzania’s participation in ITB this year is focused on showcasing Tanzania’s unique tourist attractions, which include three of Africa’s Natural Wonders: Kilimanjaro, Serengeti, and the Ngorongoro Crater.

ITB Berlin has been taking place since 1966, attracting more than 170,000 visitors annually (exhibitors, trade visitors and media from all over the world).

Want to know more about Tourism in Tanzania? Our free overview of the Tanzania Business and Investment Guide 2026 covers Tourism, plus key sectors and investment opportunities. The complete 141-page edition includes policies, taxation, key regulations, full macroeconomic data, and sources.

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