Multinational professional services firm PWC recently released its 9th edition of the Entertainment and media outlook: 2018 – 2022, which analyses the trends shaping the entertainment and media industry in South Africa, Nigeria, Kenya, Ghana, and Tanzania.LINK
In Tanzania total entertainment and media revenues reached USD496 million in 2017, having risen 28.2% year on year.
Internet enjoys the largest spending by segment with USD271 Million in 2017, followed by TV and Video with USD117 Million.
Looking at the future, PWC estimates an 18.3% CAGR in entertainment and media revenues, to reach USD1.1 billion in 2022, 2.3 times the size of the 2017 figure.
CAGR for Internet is estimated at 24.9% for the same period, with increasing demand from users, better data network coverage and capacity, and high smartphone penetration being the key drivers of mobile Internet access revenue in Tanzania.
However, PWC reminds that a possible restraint on the appeal of the Internet in Tanzania is a set of rules compelling online content providers to pay a USD900 fee, as well as a requirement to submit documents to acquire operating licenses.
Meanwhile, CAGR of TV and Video is estimated at 9.4%, as revenue will be hampered by the relatively small number of households able to view TV content, until disposable incomes rise, through consistent economic development.
