The Latest

New Horticulture Council of Eastern Africa Launched, Led by Tanzania’s TAHA CEO

The Horticulture Council of Eastern Africa (HoCEA) has been launched to strengthen the region’s horticultural sector. Tanzania’s Jacqueline Mkindi, CEO of the Tanzania Horticultural Association (TAHA), has been named the council’s first Chairperson.
January 28, 2025
2 minute read
Jacqueline Mkindi TAHA HoCEA

The Horticulture Council of Eastern Africa (HoCEA) has been officially launched to drive growth and address challenges in the region’s horticultural sector.

These include market access, pests and diseases, logistics, financing, climate change, and compliance.

The council aims to enhance East Africa’s global competitiveness through strategic initiatives and regional collaboration.

Tanzania’s Jacqueline Mkindi, CEO of the Tanzania Horticultural Association (TAHA), has been appointed as the council’s first Chairperson. This appointment highlights Tanzania’s leadership role in advancing the horticultural industry.

TAHA is a key organization representing Tanzania’s horticultural sector, contributing to the country’s agricultural growth.

HoCEA’s leadership team also includes Clement Tulezi, CEO of the Kenya Flower Council, as Secretary, and Esther Nekambi, Executive Director of the Uganda Flower Exporters Association, as Treasurer.

Together, they will guide the council’s mission to address industry-wide challenges and unlock opportunities.

The council’s key objectives include developing a regional quality mark and branding strategy, monitoring plant health, improving market access, and enhancing logistics for better supply chains.

These initiatives aim to position East Africa as a competitive player in the global horticultural market.

“With strong leadership and focus, we are set to improve competitiveness,” Ms. Mkindi stated during the announcement in Arusha.

The launch of HoCEA aligns with the East African Community (EAC) Secretariat’s Fruits and Vegetables Value Chain Strategy for 2021-2031.

The strategy seeks to increase intra-EAC trade from US$ 10 million to US$ 25 million and boost global exports to US$ 1.3 billion by 2031. Horticulture currently contributes between 20% and 36% of the region’s GDP, demonstrating its economic relevance.

The establishment of HoCEA brings together key players in East Africa’s horticultural sector under a unified agenda, with a focus on addressing challenges and pursuing shared opportunities for growth.

Want to know more about Agriculture in Tanzania? Our free Tanzania Business and Investment Guide 2026 covers Agriculture, plus regulations, key sectors, and investment opportunities—all in one place.

Download Free Guide
Tweet
Share
Share
Share
Related Posts
Tanzania Livestock Fisheries MinisterBashiru Kakurwa Budget 2026 2027
Read More

Tanzania Livestock and Fisheries Budget 2026/2027 of TZS 433.38 Billion Backs Kilwa Masoko Port for Offshore Fishing, Fish Markets, and Livestock Productivity

Tanzania’s TZS 433.38 billion Livestock and Fisheries Budget 2026/27 directs 77.3% to development, anchored by the Kilwa Masoko Port in Lindi region (TZS 280.59 billion, 97% complete), which will support offshore fishing. The budget also funds six new fish markets, three fish landing sites, two aquaculture centres, cold storage facilities at Pangani and Mchinga, and continued livestock disease control, identification, and productivity programmes.
Dodoma Region Investment Guide
Read More

Tanzania Government Calls for Investment in Dodoma Mining, Agriculture, Tourism and Trade

Tanzania's Finance Minister and the Dodoma Regional Commissioner have jointly called on investors to tap into opportunities in Dodoma's mining, agriculture, tourism, and trade, with mining flagged as the region's largest potential through value addition. Specific openings include a proposed dry port to leverage Dodoma's central location at the heart of Tanzania, the construction of five-star hotels and international conference centres, and the development of mineral processing facilities, alongside the rollout of the Tourism Development Strategy for Dodoma Region 2025–2030.
Tanzania Agriculture Minister Daniel Chongolo Parliament Bunge
Read More

Tanzania’s 2026/27 Agriculture Budget Targets 32% Cash Crop Surge and 235,000 Tonnes of Avocado Output

Tanzania's Ministry of Agriculture has set a target to raise traditional cash crop production to 2,118,000 tonnes in 2026/27, up 32.4% from 1,599,945.66 tonnes in 2025/26, while the avocado sector is projected to reach 235,000 tonnes with exports of 40,000 tonnes. The plan was announced by Minister Daniel Chongolo on 28 April 2026 in Dodoma, alongside the launch of the National Agricultural Extension Services Agency (NAESA) in July 2026, in a sector that grew 4.0% in 2025 and contributes 24.6% of GDP.

Want to know more about investing in Tanzania? Our free Tanzania Business and Investment Guide 2026 covers key sectors, regulations, and investment opportunities—all in one place.

Download Free Guide