Tanzania Leads in Tourist Arrivals Growth in Africa In January-July 2024 With +49%

World Tourism Barometer Report Tanzania

According to the World Tourism Barometer Report of September 2024, Tanzania has seen a 49% surge in tourist arrivals in the period January to July 2024.

The Report is published by the World Tourism Organization and it regularly monitors short-term tourism trends to provide global tourism stakeholders with up-to-date analysis.

The Report’s information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism).

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In Africa, Tanzania led the surge in tourism arrivals with a 49% increase in January-July 2024 compared to the same period in 2019 (pre-Covid).

It was followed by Cabo Verde with (+34%), Morocco (+32%), and Kenya (+10%).

The African continent welcomed 7% more tourists in January to July 2024 than in the same months of 2019.

North Africa emerged as one of the strongest regions experiencing a 21% increase in international arrivals compared to pre-pandemic levels, while Sub-Saharan Africa recovered 97% of its pre-pandemic tourist arrival numbers​.

Tanzania Tourist Arrivals

According to the Bank of Tanzania (BoT), in the year ending July 2024, tourist arrivals to Tanzania increased by 22% to 2,026,378 up from 1,808,205 tourists in the year ending July 2023.

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The 2024 Economic Impact Research (EIR) report by the World Travel & Tourism Council (WTTC) reveals that Tanzania’s travel and tourism sector experienced unprecedented growth in 2023, and the long-term outlook suggests that Tanzania’s travel and tourism sector will continue its upward trajectory.

Want to know more about Tourism in Tanzania? Our free overview of the Tanzania Business and Investment Guide 2026 covers Tourism, plus key sectors and investment opportunities. The complete 141-page edition includes policies, taxation, key regulations, full macroeconomic data, and sources, and is also available at no cost upon completion of a short form.

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