Tanzania Leads in Tourist Arrivals Growth in Africa In January-July 2024 With +49%

World Tourism Barometer Report Tanzania

According to the World Tourism Barometer Report of September 2024, Tanzania has seen a 49% surge in tourist arrivals in the period January to July 2024.

The Report is published by the World Tourism Organization and it regularly monitors short-term tourism trends to provide global tourism stakeholders with up-to-date analysis.

The Report’s information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism).

TANZANIA BUSINESS & INVESTMENT GUIDE 2026

In Africa, Tanzania led the surge in tourism arrivals with a 49% increase in January-July 2024 compared to the same period in 2019 (pre-Covid).

It was followed by Cabo Verde with (+34%), Morocco (+32%), and Kenya (+10%).

The African continent welcomed 7% more tourists in January to July 2024 than in the same months of 2019.

North Africa emerged as one of the strongest regions experiencing a 21% increase in international arrivals compared to pre-pandemic levels, while Sub-Saharan Africa recovered 97% of its pre-pandemic tourist arrival numbers​.

Tanzania Tourist Arrivals

According to the Bank of Tanzania (BoT), in the year ending July 2024, tourist arrivals to Tanzania increased by 22% to 2,026,378 up from 1,808,205 tourists in the year ending July 2023.

The 2024 Economic Impact Research (EIR) report by the World Travel & Tourism Council (WTTC) reveals that Tanzania’s travel and tourism sector experienced unprecedented growth in 2023, and the long-term outlook suggests that Tanzania’s travel and tourism sector will continue its upward trajectory.

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Tanzania's exports of goods and services increased to USD 17,048.7 million in the year ending October 2025. Gold exports rose by 38.9% to USD 4,596.5 million, traditional exports improved by 25.2%, and tourist arrivals increased by 11.4% to 2,324,387, boosting travel receipts to USD 6,910.8 million.